Here’s the beautiful fashion film for Marchi‘s SS/14 ‘Utopia’ collection, featuring a voluminous organdy dress. A mix of American-style ’50s minimalism, the post-war years, a tiime of utopian fantasies + the Golden Age of Television, all served as inspiration for ‘Utopia’.
While working on the collection, designers Valeria Marchi + Tasha Kukhar tried answering the question of what can be a utopia in the modern world. Through the search process, creating the effect of layering, volume, + simultaneously, the transparency + lightness, answered that question. The collection’s color palette included a mix of pastel colors, from yellow to exotic berry + deep green.
Unique prints, in the form of clippings from colored paper were developed by using a conventional plant that has been modified under the influence of the environment during the growth or aging, creating an unusual texture + color proportions. Very striking results, correct?