Niagara’s Video For ‘Else’ Is Something Else + Then Some

Niagara’s latest video for ‘Else’ is a mix of two of my loves, digital art + experimental pop.  The video features a sick heavy synth track + many different special effects created by over twenty animators, resulting in an intense experience.  With special effects including something as mundane as brushing your teeth celebrated in vibrant color + jellyfish swimming in the sky, words alone can’t truly describe – you just need to watch + digest it for yourself, but what a ride!

‘ELSE’ comes from the band’s recent ‘Don’t Take It Personally’ LP, + more recently the ‘ELSE’ EP set to drop April 14.


(via Noisey)

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