Loving the Prada AW/13 ‘Real Fantasies’ fashion film by the Rotterdam creative agency AMO.  With live action models wearing AW/13 looks for both men + women, in flat environments that look like sets, in muted colors, I couldn’t help but think about the b&w French New Wave films of the late Fifties + Sixties.  The music in this fashion film however, gives it the somber tone of a ‘whodunit’ flick, considering the underlying sexiness of the models. 

(If unfamiliar with French New Wave films, start with the iconic ‘Breathless‘ by Jean-Luc Godard, starring the yummy Jean-Paul Belmondo + Jean Seberg.)

(via HYPEBEAST)