How apropos with ‘Shark Week’ right around the corner.

Filmmaker Ruth Hogben collaborated with Fendi to create ‘Venus In Fendi’.  A haunting fashion film, showcasing the label’s underwater themed Pre-Fall 13-14 collection, fabulously obnoxious furs play the leading role.

Meant to capture the essence of the Roman woman, inspired by the house’s Roman roots, Hogben explains to SHOWstudio, ‘The Roman woman does not perform, she is performed to.’  By that admission, Hogben planned on capturing the essence of a true Roman woman – a strong, confident female + after seeing the film, she succeeded.

(via SHOWstudio)