Here’s what happened when Joseph Altuzarra collaborated with Mytheresa.com TV, on a fashion film featuring his AW 13/14 collection.  The concept, a simple one – in comes NEXT model Agne Koncuite, wearing a plush black+white fox fur coat from Altuzarra’s fall collection, accessorized with a serious look, commanding attention, with no sign of apology for her directness.  Beautifully directed by photographer-director Simon Cave, it was this simplicity that tickled his interest.

Cave told WWD, “I loved this idea of something quite strict. There was a certain strictness that we were really going for.’  There were even treadmills brought in to film the model to look as if she was walking in place.  Original music by Schwarzenegger, perfectly captured the mood (totes reminded me of the cool soundtrack for ‘Drive‘ – a must listen).

(via WWD)