Although Sonia Rykiel could do no wrong by me, I must admit, I’m digging the new Sonia by Sonia Rykiel logo. Created by the Maison Nue agency, as part of it’s ongoing repositioning, the emphasis is now on the Sonia name. Ironically, Saint Laurent went in the opposite direction as far as emphasis goes.
Here’s the old Sonia Rykiel logo:
And the new and improved Sonia by Sonia Rykiel logo:
Today also marks the launch of the Sonia Rykiel’s pop-up site, soniaby.com, shown above + below.
(photos: Courtesy Photo)
Featuring an interactive video, users of soniaby.com get an opportunity to check out the contemporary line’s Fall collection, set to drop in stores now. But, definitely make some time to check soniaby.com out as there are so many looks to choose from + mix + match – the leather jogging pants alone, are killer.
(via WWD)