Barney’s New York has done it again in collaborating with a heavyweight for the holidays but this time, they’ve enlisted the help from someone a lot closer to home, Shawn ‘Jay Z’ Carter (a native New Yorker). The promotion, called ‘A New York Holiday’, has Jay Z collaborating with several top designers + influential indie brands to create a collection of limited-edition holiday products. Some of the limited-edition holiday products include Balmain’s black square print scarf for ‘A New York Holiday’
Balenciaga’s black leather backpack
Hoorsenbuhs’ 18-karat-gold NYC edition double ring
+ The Elder Statesman’s black+ivory color-blocked cashmere blanket below.
(photos: George Chinsee)
Even the shopping bags are getting Jay Z’s midas touch (shown above), designed in collaboration with Sagmeister & Walsh. Among the other participating labels who collaborated with Jay Z are Lanvin, Proenza Schouler, Rick Owens + Moncler, to create custom holiday items. The store will be called BNY SCC Gallery (short for Barneys New York + Shawn Corey Carter, respectively), as a nod to his recent performance art film, ‘Picasso Baby’.
Set to drop Nov. 20, the collection also includes a hoodie from Rick Owens, a tailored jacket from Lanvin + a black leather duffel with faux crocodile trim from Proenza Schouler. Jay Z told WWD that the slickness, energy + innovation of New York City taken by himself + Barneys NY were translated into quality, timeless pieces. ’Everything that encompasses ‘A New York Holiday’ — the items chosen, the amazing designers that participated, the windows, the design of the BNY SCC Gallery — represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me,’ added Jay Z.
‘A New York Holiday’ collection will go on sale from Nov. 20 through Jan. 3, at Barneys flagships as well as on barneys.com. But if you’re one not into the holidays, just think of how you can contribute to a worthy cause as with each purchase from this collection, twenty five percent of the sales go to the Shawn Carter Scholarship Foundation.
(via WWD)