Here’s a fashion film for SK Shoes‘s SS/13 ‘Reveal Raw’ collection. Designed by Sveta Kletina, they ascribe to Sveta’s anthem of female beauty being turned inside out. With society’s constant encouragement of the cons of aging, these shoes embrace this notion, resulting in the complete opposite, by turning the shoes inside out. Hammer strikes, the marks of nails, abrasions + cracks on the leather are visible yet masterfully hidden within the shoe, smeared + clobbered. It is by this process that the true raw beauty of the shoe is revealed.
(via WE ARE SELECTERS)