Hopefully it’s not too late for you to experience a more transcendent NYC cab ride by being blessed with the opportunity of seeing this charming short film by Ryan McGinley for the Icelandic band Sigur Rós. Entitled ‘Varúð’ (no. 6, Sigur Rós film experiment), part of an initiative of non-profit Art Production Fund co-founders, Yvonne Force Villareal + Doren Remen, the film was created to fill the void of playing more compelling content on taxi TVs (Too bad they can’t do the same for movie theaters while waiting for your expensive feature to play!).

Sweet in it’s simplicity, of a barefooted girl skipping along the city, throughout many NYC hoods, dressed in a light blue tee shirt dress and a banged gold shoulder-length wig, the music perfectly captures the feeling of the wanton desire to find something, which is what NYC is all about.  The girl skips + skips, unbeknownst to anyone around, as the city stands still, the only way it knows how – by still going + not skipping a beat (couldn’t help it!). 

The film is playing on 3,000 taxis until Feb 5.


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