Loving this adidas Originals ‘be all in’ brand campaign, celebrating self-expression and individuality, perfectly executed showing people just having fun with abandon.  Featuring an all-star cast of Nicki Minaj, Big Sean, Sky Ferreira, Jeremy Scott, Korean pop group 2NE1, and NBA star Derrick Rose, with Nicki’s ‘Masquerade’ playing in the background, you just want to keep playing it.  Yet, adidas wants to do more than just entertain and entice you with this ad.  

The ad will hopefully inspire customers enough to want to create their own videos to be submitted to a contest with prizes including autographed gear or MTV VMA tickets, via the adidas Originals’ Facebook page.

Love vid especially 2NE1, Nicki + Jeremy Scott.

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