Hood By Air Vogues Into Fall With More Than Fashion Film ‘FUCCBOI’

(video: SHOWstudio)

Wake up to Hood By Air’s fashion film “FUCCBOI” that accompanied their unisex Fall 2014 collection.  Directed by Matthew Williams + Lack Heller,  according to HBA designer Shayne Oliver, the film is dedicated to “all the FUCCBOIS who shred the status quo with aggression + lush energies.”  Considered to be a study in movement + performance, in this film you see guys in HBA’s latest looks turning it out to the beat of Total Freedom, as they vogue in slow motion .  

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Carrying the influence of the underground ballroom culture, the raw aggression + lush energy Oliver referred to, was present throughout the collection.  There were looks that exposed skin through zippers + partly stitched pieces, often in leather + suede.  Street wear looks were present including oversized jersey sweatshirts together with pants that were logo-driven or covered with zippers.  Half-done + exposed weaves on models further punctuated the mood, with the a soundtrack of barking dogs, Beyonce samples + a Moonwalker’s song called ‘Ten Thousand Screaming Faggots’ as the perfect backdrop.

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The energy + freedom of self-expression must have been something fierce as what came next totally topped Rick Owen’s ingenious step team at his SS/14 fashion show.  Towards the end of the show, out came several shirtless guys, wearing bright long haired wigs, serving the audience a voguing performance very few of them will ever see again in their lives.  Wigs were flipped back + forth while some dipped to the floor + others spun on + on + on.  

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(photo: IMAXTREE)

(via WWD)

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