How To Keep Watch On Style With MACHABRE BY JUYEON

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The first time I saw the jewelry from the MACHAMBRE BY JUYEON collection, especially these BEZEL earrings above, I was starstruck.  ’How clever,’ I thought,’ having seen several watch iterations by so many artists before.  Yet, with the collection taking it’s cue from the instinctive curiosity about time, it was only natural to focus on the watch, its construction + its function.

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Inspired by ordinary objects that are easily seen around us for every season, via a collaboration with GOD, LOVE DESIGN, the watch was considered a functional tool that indicates intangible time physically by designer Juyeon Choi.  Yet, by deconstructing the watch, with removing its face, gears + strap, leaving only the bezel, recreates the watch’s functionality to indicate intangible time abstractly.  

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Leaving no room for reinterpretation, the BEZEL NECKLACE above is all about the details – Notice how the side bar is silver while the rest of the necklace is in gold?  Briliant!  

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The jewelry from the MACHAMBRE BY JUYEON collection is available in solid brass, 18k gold plate or 18k silver plate at Wowcracy.  Expected delivery will be in September.

(via Wowcracy)

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