Must Cop/Drop: ‘Strap You’, Fendi’s Interchangeable Purse Strap Collection

I don’t know about you but, I don’t think changing your purse strap would make that much of an impact on the overall design of your purse. Of course, Fendi seems to think differently with ‘Strap You’, their latest innovation.

Individual Fendi straps.

Basically, customers will be able to choose from a collection of nine unique two-tone shoulder straps, in classic leather or exotic materials including python, or in multicolor stud embroidery. Available with either gold or silver snap-hooks, personalization will be pushed further by giving the customer the option of adding their initials, in the two font sizes available.

‘Strap You’ is set to drop in Fendi flagships in November, followed by a larger retail rollout.

And this is supposed to update your existing purse?  Sure, ok!

(via WWD)

One thought on “Must Cop/Drop: ‘Strap You’, Fendi’s Interchangeable Purse Strap Collection

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