Niagara’s latest video for ‘Else’ is a mix of two of my loves, digital art + experimental pop. The video features a sick heavy synth track + many different special effects created by over twenty animators, resulting in an intense experience. With special effects including something as mundane as brushing your teeth celebrated in vibrant color + jellyfish swimming in the sky, words alone can’t truly describe – you just need to watch + digest it for yourself, but what a ride!
‘ELSE’ comes from the band’s recent ‘Don’t Take It Personally’ LP, + more recently the ‘ELSE’ EP set to drop April 14.
Enjoy!
(via Noisey)