I love this fashion film for Rickyy Wong, especially the picture on picture action. Featuring Wong’s SS15 La Soif de L’Amour – L’Éternité, the collection itself is about the desire of love. Inspired by the fourth painting ‘Love Letter’, from a series of artworks ‘The Progress of Love’, by JH. Fragonard, which shows the meaning of eternity to the couple in the artwork.
Directed by Egill Bjarki Jonsson, I love the juxtaposition of mixing functionality with frivolity. A for instance would be the very relaxed fit of the guy’s white pants paired with a long pastel colored muscle shirt, with high side slits, in a very feminine fabric similar to chiffon. Overall, it is a beautiful film that really evokes the sense of it being a visual love letter.
(via NOT JUST A LABEL)