Lucy McRae: Swallowable Parfum on Nowness.com With growing love affair between technology + fashion, it’s only natural to assume that scent + bio-enhanced beauty is not too far from becoming reality, the subject of today’s fashion film, ‘Swallowable Parfum’.  According to + starring skin-fixated artist + filmmaker Lucy McRae, ‘We are living in an era of no rules; technology is […]

If you love graphic patterns + color, you’ll love the latest fashion film by Cav Empt (aka C.E) featuring their SS/14 collection.  The custom soundtrack created by acclaimed British techno artist Actress only accentuates the calm + cool swagger displayed by the model above.  Launched in 2012 by Sk8thing + Toby Feltwell, this Japanese based label always […]

Eternal Beauty on Nowness.com Filmmaker George Harvey + London-based makeup artist Thomas de Kluyver step up the make-up tutorial with plenty of style + graphic detail in fashion film ‘Eternal Beauty’.  Featuring four looks from the 1960s to the 1990s, starring Li Wei, winner of China’s NSR Model Look Competition, if you haven’t mastered the eyeliner flick from the Sixties, […]