Introducing Miu Miu’s First Fragrance

They had me at the packaging! Set to drop in August, Miu Miu’s first fragrance made its debut in WWD. The fragrance was to be unique, youthful, colorful + sophisticated according to Caroline Javoy, group vice president of marketing for the label at Coty Inc., the fashion brand’s fragrance licensee. But don’t get it twisted – Prada was involved […]

Introducing The Diane Pernet Fragrance Collection

Yesterday, the inimitable + brilliant style icon Diane Pernet, unveiled her fragrance collection at Liberty.  Renown for being one of the first few bloggers with her blog ‘A Shaded View On Fashion‘ founded in 2005, she then went on to create her critically acclaimed fashion film festival ‘A Shaded View On Fashion Film‘ (ASVOFF) in […]